Search Engine Optimization

Search Engine Optimization Tips

There is one important thing you need to know. Meta tags alone does not give you a high ranking in the search engines listings. What you need is to combine your meta tags, titles and your content. You can have the best of keywords in your tags but you will probably not get a top listing as long as they are not present on your page.

Most of the major search engines index every word of your page and compare them to your title META description and META keywords. In fact some engines probably don't use the META keywords anymore, so that is why content is becoming even more important.

The first step in web site promotion is to identify the words people are most likely to use in a search for your site. After identifying about 5 to 10 words, write them up as your keywords and optimize the page using them. From now on these are the words you should use in your Title, META description, META keywords list, throughout your page and the ALT tags when using images.

Keep in mind that excessive repeating of META keywords could be considered as spamming by some searchengines and you might get penalized with a lower ranking for that practice. You should also mix your keywords in different combinations throughout the page and in your ALT tags instead of using the same phrase over and over again. Also remember to put your most important keywords as close to the BODY tag as you can.



One of the most important factors to achieve a high ranking in the search engines is link popularity. It's not only the number of links to your web site that is important it's also the quality of the links that are important. A link at Dmoz or Yahoo is usually given much more weight than a link from a personal web site. Some engines are also very found of "on topic" links. Links from sites that are focusing on the same topic as your site, are known as "on topic" links. An "on topic" link is also a link that contains your keywords, in this case an "on topic" link could look like this:


AddPro - Site Promotion and URL Submission

There are four important keywords present in this link. Some search engines will boost your ranking for keywords that are present in links to your site. It is also important that your keywords are present in internal links, because some engines count them as well.

Another important factor to consider is the use of misspelled words: Misspelled words could boost your traffic because many people are likely to misspell your keywords in a search. In a search for a site submission service, people could search for free search engine submisison, sumit, subit, search egnine submission, submition, add ULR, saerchengines, etc. and end up at this page because these words are present at the page and among the META keywords.


The Title is the most important place to put your keywords, but be careful and limit the Title to fewer than 15 words including your top keywords. It's important that your Title is as descriptive as possible and that it focus on what your page is all about, for two obvious reasons.

1. This is the title that will come up in a search, and you would want to attract people, not scare them away with a lot of keywords that makes no sense. Also, if a surfer clicks on your link and the Title differs from your content he's likely to leave the site.

2. Your Title should reflect the content of your page for better ranking in the search engines. It makes your site "relevant" to your Title.


Example: titleAddPro.com - Free Website Promotion and URL Submission to Search Engines.title

The META description is used by some searchengines as a summary of what your website is about. Put your keywords and key phrases here and make sure that they are present on the page as well. You should not use more than 200 characters in your META description.

Example: meta name="description" content="Your site description here."

META keywords are not used as frequently by the searchengines as they used to be, but there is no reason not to use them. Use no more than 1000 characters and separate each keyword or key phrases with a comma. Remember that each of your keywords should also be present at your page for higher ranking, and to avoid being caught for spamming.

Example: meta name = "keywords" content = "Keyword1, Keyword2, Key phrase, etc."

To simplify the process of making META tags use our META Tag Generator and cut and paste the results in the source code of your pages. Remember that all tags (Title, Meta description and Meta keywords) are placed between head and head in your document.

There are many more ways of getting visitors to your site. To learn more about how to increase your website traffic we advise you to read our small guide on Website Promotion.