The beginner's guide to tracking click-throughs and ROI from pay-per-click engines.
If you're just beginning to try your hand with the pay-per-click engines, one thing you need to know is the importance of setting up tracking URL’s so you're better able to track click-throughs and sales.
Why go to the trouble? Because if you don't set up some sort of tracking system, you'll never know if your keyword purchases are really working for you. And if you don't know if they're working for you, you won't be able to make an educated decision on whether or not to discard a keyword campaign, expand it, choose different keywords, etc.
There are some excellent software programs and services on the market that will track individual keyword purchases and determine your ROI (return on investment), and we'll name some of them at the end of this article. For those who purchase large numbers of keywords, such programs are crucial.
But this article is for those who are just getting started and who don't want to invest in a software program yet – they just want to purchase a few keywords and get their feet wet with the pay-per-click engines.
Using a Tracking URL to Track Traffic
Overture claims that 95 percent of all Overture traffic comes from their partner sites, such as Yahoo and MSN. So, it’s important to track your Overture traffic so you can be sure how much traffic you're getting for each of your keyword purchases.
Let’s say that your URL is (http://www.english-bulldogs.com). To add tracking capability to such a URL, you'd tack on:
?source=Overture
...so your URL would look this:
(http://www.english-bulldogs.com/?source=Overture)
If the keyword phrase you're tracking is english bulldog puppies, here’s the tracking URL you would use:
(http://www.english-bulldogs.com/?source=Overture&kw=english+bulldog+puppies)
Change the URL you have listed with Overture for that keyword phrase to the tracking URL by going to Overture’s Managed Listing Section of the DirecTraffic Center.
If the URL already has a question mark in it, you will have to add &source=Overture to the end. For example:
From: (http://www.english-bulldogs.com/search.cgi?q=dogs) To: (http://www.english-bulldogs.com/search.cgi?q=dogs&source=Overture&kw=english +bulldog+puppies)
If the URL has a # character, the ?source=Overture will need to be inserted prior to the # sign. For example:
From: (http://www.english-bulldogs.com/#oscar) To: (http://www.english-bulldogs.com/?source=Overture&kw=english+bulldog+puppies#oscar)
Be sure to test the new tracking URL to verify that the modified URL works as well as the original, and don't use the tracking URL for anything other than tracking your pay engine traffic.
After setting up the tracking URL’s, you should be able to look for source=Overture in your server log files to see how much traffic you're getting from Overture for each of your keyword phrases. Your log analysis software, depending on which one you use, will be able to compile that information for you.
But How Do You Know Which Traffic Converts to Sales?
Determining your conversion rate is easier if your site supports some type of user session tracking, such as cookies, server-side scripting, etc. If you create a user session (or set a cookie) when someone visits your site, then you can count how many user sessions contained a successful page view that will let you know that a desired action has been completed, such as a receipt of goods sold or signing up for your newsletter. You can then analyze the referral source for each of your user sessions to count how many conversions came from Overture based on each keyword phrase.
How Can You Set up User Session Tracking?
Editors note: These instructions will apply to those of you already running your web sites on Microsoft's IIS.
Dave Barry of SmartCertify explains:
Session Tracking is made possible by using .asp (active server pages) on your Web site. There are several ways in which to accomplish this. One is by assigning a query string value to your link or using the referrer information to assign a proper code to track. In the asp environment, there is a large collection of information that you have access to, including the exact page the visitor came from, and if a search engine, the keywords used to find your site.
Let us look at these two options.
Assigning a query string value to your link.
This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work. By assigning a query string, you are adding a value to your URL that will appear in your server log files allowing you to search for it to see how effective it is working.
Example line from log file:
2002-12-23 19:25:10 192.168.20.14 443 /Default.asp TrackingQueryString=TrackingCode 32 Mozilla/4.0+(compatible;+MSIE+6.0;+Windows+NT+5.0; +Hotbar+4.1.5.0;+.NET+CLR+1.0.3705)
Please note that right after the page name, Default.asp is the query string that was attached to the URL. Also note the browser type, time, and date are included as well. You can set your logfiles to log the information you want. This is done at the server level. If your ISP is in charge of your server, consult with them to make the changes.
Using the referrer information to code your visitors.
When a user clicks a link that leads to your site – whether coming from a search engine or not – they arrive carrying luggage with them that you may not know about. This “luggage” is called the “Server Variables Collection.” With this information, you can track exactly where each visitor came from and what search words they used to get there.
To find the Server Variables Collection enabling you to track where each visitor comes from along with the search words they used, add the following code to an asp page and view it in your browser:
Dave has set up a video file that will help explain tracking in more detail. To view it, go to: (http://www.smartcertify.com/seo/jan/tracking.asp)
Remember: The number of sales from Overture for a particular keyword phrase divided by the number of visits from Overture (or its partners) for that keyword phrase is what constitutes (equals) your conversion rate.
And, the profit generated from your Overture campaigns per keyword phrase divided by the amount spent at Overture per keyword phrase is your return-on-investment (ROI).
Using Your Affiliate Program to Track Sales
If you have an affiliate program, you can also track sales by using your affiliate software. After all, most affiliate programs, such as MyAffiliateProgram.com, will track your traffic as well as sales, which will give you your conversion rate.
How does it work? Simply set up a new "affiliate" for each keyword you purchase through the pay engines.
For example, you would create a short URL that you would list with Overture. That URL would be nothing more than a redirect page that redirects to the affiliate link you've assigned for the keyword.
For example:
(http://www.english-bulldogs.com/puppies.html)
...would only be a redirect page that takes your visitors to
(http://www.myaffiliateprogram.com/u/dogs/t.asp?id=1925),
...which is the real page of content. Affiliate ID #1925 would be set up specifically to track traffic for the keyword phrase, english bulldog puppies, that you've purchased through Overture. You wouldn't send any other traffic through that page, and you would list the puppies.html page at Overture’s Managed Listing Section of the DirecTraffic Center.
Other Benefits of Tracking Click Data
Though each of the pay engines do everything they can to prevent click fraud, it does happen. By setting up a tracking system to track click data and monitoring the click patterns carefully, you'll be able to spot any possible click fraud and can report it immediately to the pay engine.
Helpful Software Programs and Services
Keyword Tool: KeywordTool's tracking service tracks the conversion or sales performance of keywords on search and pay-per-click engines, showing which keyword phrases are actually converting into customers and from which search engines. It is not a visitor tracker; instead, it determines keyword performance. (http://www.keywordtool.net/)
GO TOAST: One of GO TOAST’s components, ProfitBuilder, is a ROI service for any advertising campaign. GO TOAST is an Overture approved bid management service. (http://www.gotoast.com/)
WebTrends Reporting Center’s Enterprise Edition: Besides basic log analysis, the Enterprise Edition will track users through your web site in order to pinpoint visitor behavior through critical processes, such as checkout and registration. It will also analyze marketing campaigns by determining how much revenue each campaign is generating. (http://www.netiq.com/products/wrc/enterprise.asp)
Overture has an ROI Calculator and a CPM Calculator that will help measure your return on investment: (http://www.overture.com/d/USm/adcenter/tools/index.jhtml)
Final thoughts...
You'd be amazed at the number of people who set up keyword campaigns but have no idea whether or not the campaigns are making them money because they don't have tracking systems in place. So, regardless of whether you are just beginning or even if you've been purchasing keywords for a while, be sure to set up tracking for keywords and user sessions. Doing so will enable you to know for certain which keywords are working. And, that's the best way to maximize the return on your keyword investments.
Robin Nobles, along with partner John Alexander, teaches 2-, 3-, and 5-day search engine marketing workshops through Search Engine Workshops (http://www.searchengineworkshops.com). Robin also teaches online search engine marketing courses (http://www.onlinewebtraining.com), and her latest books, Web Site Analysis and Reporting and Streetwise Maximize Web Site Traffic, can be ordered through Amazon.
Dave Barry is a professional Webmaster, Web designer, programmer, security expert, and search engine optimizer, all rolled up into one amazingly talented man who works for SmartCertify Direct. (http://www.smartcertify.com) He has also begun working with Search Engine Workshops to put on “hands on” search engine marketing workshops at locations across the globe. Dave recently set up Computer Concierge International, which is a full-service networking and Internet solutions company. (http://www.seo-concierge.net)
Guide to Traffic Exchanges
Learn how to use and get the most out of Traffic Exchanges. These article is free to use on your site or newsletters.
Introduction
In order for your online business to succeed in making any money, you must find a way to get people to it. It’s very easy to get people to see your website using Traffic Exchanges. Traffic Exchanges are a good way to promote your online business or website. You do not have to worry about receiving complaints of spam either.
How they Work
The way Traffic Exchanges work are very simple. When you first visit a Traffic Exchange website, you will be asked to register. Usually when you register you receive free credits just for signing up. You might be asked to confirm that the email you registered with is valid. When you login for the first time, you should add your sites into the exchange.
Types of Exchanges
There are many different types of exchanges. The most common of which are Auto Exchange, Surf Exchange, and Start Exchange. The one you should use depends on the type of traffic you desire. If you’re just looking for hits, then an Auto Exchange is the way to go. On the other hand, if you want to attract leads or registrations, then you should consider using a Start Exchange or Surf Exchange.
Auto Exchange
An Auto Exchange rotates your site with an automatic timer. The traffic quality of this type of exchanges is very low, but is also cheaper and easier to earn credits. You do not have to click your fingers off to earn traffic credits. When choosing any Traffic Exchange, make sure there are anti-cheat functions available. You do not want to waste your time with exchanges that are not going to improve your quality of traffic.
Surf Exchange
A Surf Exchange works by members logging into their account and opening a surf window. The surf window contains a timer and when the timer reaches zero, you are then told to click to continue. Many sites use anti-cheat protection to prevent automated programs from surfing for them. The traffic quality of this type of exchange is usually pretty good, but is also more time consuming and you get tired of clicking quickly.
Start Exchange
Start Exchanges work by setting your default homepage to a specific web address that makes it possible for you to earn credits for your site just by starting your web browser. This type of exchange usually gives good traffic because visitors are actually looking at your site.
Rules
Many Traffic Exchanges set rules on what types of sites can join. The most common rules are that your site can only have a certain number of pop ups, if any. If your site contains adult content, you should consider looking for an adult traffic exchange as the regular exchanges usually forbid this type of content. Illegal content such as pirated software and child pornography is not allowed by all exchanges.
Downline
Many sites offer a referral program so you can earn credits for each person you refer to the traffic exchange. You can add a banner, button, and text links to your site to add members to your downline. Also, you could add your referral link to other exchanges to help build your downline.
Targeted Advertising
Some Traffic Exchanges allow you to target your site to visitors with a specific interest. It is a good idea to try these ones first so you can test the market for your product or service.
Buying Credits
Many Traffic Exchanges let members buy credits. Many of them let you pay them via online payment services such as PayPal and E-Gold. Shop around before buying credits, you might be able to find cheaper rates at another Traffic Exchange.
Safe lists
Safe lists are another way to exchange traffic. You subscribe to a list and agree to receive offers via email from other members. There are premium users and free users. Free users are able to send one email to a limited number of subscribers every few days. Premium users get even more benefits such as being able to send email to the entire list. A great thing about safe lists is that you will not be accused to sending spam.
Related Links
NewStartPages.com WebmasterQuest.com
Internet Resource Guide
Introduction
In order for your online business to succeed in making any money, you must find a way to get people to it. It’s very easy to get people to see your website using Traffic Exchanges. Traffic Exchanges are a good way to promote your online business or website. You do not have to worry about receiving complaints of spam either.
How they Work
The way Traffic Exchanges work are very simple. When you first visit a Traffic Exchange website, you will be asked to register. Usually when you register you receive free credits just for signing up. You might be asked to confirm that the email you registered with is valid. When you login for the first time, you should add your sites into the exchange.
Types of Exchanges
There are many different types of exchanges. The most common of which are Auto Exchange, Surf Exchange, and Start Exchange. The one you should use depends on the type of traffic you desire. If you’re just looking for hits, then an Auto Exchange is the way to go. On the other hand, if you want to attract leads or registrations, then you should consider using a Start Exchange or Surf Exchange.
Auto Exchange
An Auto Exchange rotates your site with an automatic timer. The traffic quality of this type of exchanges is very low, but is also cheaper and easier to earn credits. You do not have to click your fingers off to earn traffic credits. When choosing any Traffic Exchange, make sure there are anti-cheat functions available. You do not want to waste your time with exchanges that are not going to improve your quality of traffic.
Surf Exchange
A Surf Exchange works by members logging into their account and opening a surf window. The surf window contains a timer and when the timer reaches zero, you are then told to click to continue. Many sites use anti-cheat protection to prevent automated programs from surfing for them. The traffic quality of this type of exchange is usually pretty good, but is also more time consuming and you get tired of clicking quickly.
Start Exchange
Start Exchanges work by setting your default homepage to a specific web address that makes it possible for you to earn credits for your site just by starting your web browser. This type of exchange usually gives good traffic because visitors are actually looking at your site.
Rules
Many Traffic Exchanges set rules on what types of sites can join. The most common rules are that your site can only have a certain number of pop ups, if any. If your site contains adult content, you should consider looking for an adult traffic exchange as the regular exchanges usually forbid this type of content. Illegal content such as pirated software and child pornography is not allowed by all exchanges.
Downline
Many sites offer a referral program so you can earn credits for each person you refer to the traffic exchange. You can add a banner, button, and text links to your site to add members to your downline. Also, you could add your referral link to other exchanges to help build your downline.
Targeted Advertising
Some Traffic Exchanges allow you to target your site to visitors with a specific interest. It is a good idea to try these ones first so you can test the market for your product or service.
Buying Credits
Many Traffic Exchanges let members buy credits. Many of them let you pay them via online payment services such as PayPal and E-Gold. Shop around before buying credits, you might be able to find cheaper rates at another Traffic Exchange.
Safe lists
Safe lists are another way to exchange traffic. You subscribe to a list and agree to receive offers via email from other members. There are premium users and free users. Free users are able to send one email to a limited number of subscribers every few days. Premium users get even more benefits such as being able to send email to the entire list. A great thing about safe lists is that you will not be accused to sending spam.
Related Links
NewStartPages.com WebmasterQuest.com
Internet Resource Guide
10 Ways To Keep Your Visitors Interested!
The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer.
1. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content.
2. Remind your web site visitors they can print out your content. They may browse around your online store while it's printing.
3. Offer your web site visitors a freebie if they take the time to fill out your online survey. They'll be at the site longer and might buy something afterwards.
4. Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad.
5. Provide a huge online directory of information that your visitors could search. The directory must contain information your visitors would want.
6. Make sure all your web pages load fast or your visitors will leave fast. Time is precious; they won't waste it waiting for your site to load.
7. Tell your visitors what's offered at your web site at the very beginning. If people are confused about what's being offered they may leave too early.
8. Publish your web site professionally. People will get turned off and leave if they see a lot of spelling and grammar mistakes.
9. Make your site text easy to read. Most people won't strain their eyes trying to read text that is too small, light or bright.
10. Use headlines and sub headlines all over your your web site that will grab visitors attention. It will attract them to explore your web site longer
1. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content.
2. Remind your web site visitors they can print out your content. They may browse around your online store while it's printing.
3. Offer your web site visitors a freebie if they take the time to fill out your online survey. They'll be at the site longer and might buy something afterwards.
4. Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad.
5. Provide a huge online directory of information that your visitors could search. The directory must contain information your visitors would want.
6. Make sure all your web pages load fast or your visitors will leave fast. Time is precious; they won't waste it waiting for your site to load.
7. Tell your visitors what's offered at your web site at the very beginning. If people are confused about what's being offered they may leave too early.
8. Publish your web site professionally. People will get turned off and leave if they see a lot of spelling and grammar mistakes.
9. Make your site text easy to read. Most people won't strain their eyes trying to read text that is too small, light or bright.
10. Use headlines and sub headlines all over your your web site that will grab visitors attention. It will attract them to explore your web site longer
ONE MILLION hits within 3 months..... without using Search Engines.
TRAFFIC Generation....
It's one thing to have a web site.
It's another thing to get (qualified) traffic to it.
About 8 years ago I attended a seminar on this new thing called "The Internet." The guys who ran the seminar told us a lot of stuff, but there's one thing they said that has always stayed in my head.
They said the NET was about to change the marketing paradigm.
You see, previously marketing had solely been about "difference." An example. My product is bigger and bluer
than yours. Buy it!
The guys who ran this seminar said the NET was different. It was about "sharing." "The more you share the more you gain." How right they were !!
INTERESTINGLY ENOUGH...
This was the original vision of the Internet... "sharing"
AND...
now let's get back to the topic of TRAFFIC generation.
SEARCH ENGINES are about competition... "difference."
If you're not on the first 3 pages of a search engine search, forget it. You're effectively lost in the techno netherworld... never to be heard of again.
So, you can do one of two things.
1. Bust your butt and your wallet trying to get top positioning with the ever-changing SE's search criteria mathematics OR...
2. FIND A BETTER WAY... through sharing.
Question? "Why do people search the Internet?"
Answer: "They're looking for information OR... a solution to a problem."
So, if you'd exchanged links with 1,000's of other ON-TOPIC, quality related sites would you get more traffic?
Yes, you would!! Think of the math.
One thousand sites sending you (say, only) 3 visitors a day would result in !!! Hmmmmm
And, here's the kicker. Search Engines are increasingly rating a site's popularity by the number of ON-TOPIC links it's got to it.
So, get your linking strategy right and the double whammie here is that your popularity rises in the search engines
"without you doing a damned thing."
Of course if you were to do all this manually we'd still be having this conversation next century. "Get the little robots to do the work I say, and in this case it's called ZEUS."
(http://hypertracker.com/go/WEBpro1/zeus/art/)
NOW... [caution] This is a not some smoke and mirrors technique. It requires knowledge, a little expense and
effort... but it works.
AND, if you truly want to ramp up the action then get yourself a mentor.
Glenn Canady got over ONE MILLION hits in 3 MONTHS using this wonderful robot with its effective linking strategy.
This traffic is FREE and PERMANENT... and it only continues to increase.
Glenn got so excited about his results that he wrote a book about it, explaining how it's all done.
(http://hypertracker.com/go/WEBpro1/Gwsm/art/)
Kenneth Doyle - e*Analyst
"If you haven't worked this out, you soon will. There's a lot of NONsense zapping around in cyber-space.Find out what works, what doesn't... and what's worth your money." Subscribe to the e*Analyst ezine - mailto:editor@webpro.par32.com?subject=subscribe
It's one thing to have a web site.
It's another thing to get (qualified) traffic to it.
About 8 years ago I attended a seminar on this new thing called "The Internet." The guys who ran the seminar told us a lot of stuff, but there's one thing they said that has always stayed in my head.
They said the NET was about to change the marketing paradigm.
You see, previously marketing had solely been about "difference." An example. My product is bigger and bluer
than yours. Buy it!
The guys who ran this seminar said the NET was different. It was about "sharing." "The more you share the more you gain." How right they were !!
INTERESTINGLY ENOUGH...
This was the original vision of the Internet... "sharing"
AND...
now let's get back to the topic of TRAFFIC generation.
SEARCH ENGINES are about competition... "difference."
If you're not on the first 3 pages of a search engine search, forget it. You're effectively lost in the techno netherworld... never to be heard of again.
So, you can do one of two things.
1. Bust your butt and your wallet trying to get top positioning with the ever-changing SE's search criteria mathematics OR...
2. FIND A BETTER WAY... through sharing.
Question? "Why do people search the Internet?"
Answer: "They're looking for information OR... a solution to a problem."
So, if you'd exchanged links with 1,000's of other ON-TOPIC, quality related sites would you get more traffic?
Yes, you would!! Think of the math.
One thousand sites sending you (say, only) 3 visitors a day would result in !!! Hmmmmm
And, here's the kicker. Search Engines are increasingly rating a site's popularity by the number of ON-TOPIC links it's got to it.
So, get your linking strategy right and the double whammie here is that your popularity rises in the search engines
"without you doing a damned thing."
Of course if you were to do all this manually we'd still be having this conversation next century. "Get the little robots to do the work I say, and in this case it's called ZEUS."
(http://hypertracker.com/go/WEBpro1/zeus/art/)
NOW... [caution] This is a not some smoke and mirrors technique. It requires knowledge, a little expense and
effort... but it works.
AND, if you truly want to ramp up the action then get yourself a mentor.
Glenn Canady got over ONE MILLION hits in 3 MONTHS using this wonderful robot with its effective linking strategy.
This traffic is FREE and PERMANENT... and it only continues to increase.
Glenn got so excited about his results that he wrote a book about it, explaining how it's all done.
(http://hypertracker.com/go/WEBpro1/Gwsm/art/)
Kenneth Doyle - e*Analyst
"If you haven't worked this out, you soon will. There's a lot of NONsense zapping around in cyber-space.Find out what works, what doesn't... and what's worth your money." Subscribe to the e*Analyst ezine - mailto:editor@webpro.par32.com?subject=subscribe
How To Work With Free Traffic Generators
Free traffic?!! Wow! That just sends goose bumps down my spine!
We are all looking for free web site traffic. Search engines are the best sources but you must constantly optimize for top indexing. There are however other sources of free traffic. Making good use of them takes a bit of patience and care.
One of growing popularity, traffic exchanges supply visitors to your site in exchange for traffic which you deliver to the network of sites. These systems allow you to accumulate credits which are then converted in to a predetermined number of viewings of your site either in the form of a link or an actual web page. The following lists some of the most popular systems.
(1) Traffic Exchanges - TrafficSwarm is owned by SixDegrees Media in Sausalito, California, and driven in large part by CEO Wayne Van Dyck, an ex-Wall Street Investment Banker. It is by and far the most well-run and beneficial traffic exchange that I have found to date. You can check it out at (http://www.trafficswarm.com/cgi-bin/swarm.cgi?224700).
Traffic exchanges work by crediting per the amount of traffic you bring to other sites on the network. This can be through your own surfing, referral traffic, or even by purchasing site visits. Most exchanges offer free and paid memberships, with paid members of course obtaining more perks and potentially more targeted traffic.
(2) Banner Exchanges - Banners are known not to have the largest click through rates but can still be of benefit. They typically make use of a 2:1 or lower visibility ratio, meaning that for every 2 times someone views a banner on your site, 1 view of your banner will be shown elsewhere on the network.
The most important aspect is to make your banner highly targeted and not general. Moreover, make sure the exchange program will target your banner topic to sites that attract visitors within your target market. Otherwise your efforts will not prove fruitful. You may have traffic but not from people interested in what you offer. Banners GoMLM is one of the more popular exchanges. I personally use (http://www.superbannertraffic.com) and have had modest success.
(3) Reciprocal Linking - Trading links with other web masters can generate traffic from both the individual site and through better search engine ranking. The later takes time and cannot be rushed. The SE has to crawl a site in order to locate the reciprocal link before the index is updated.
Above all else, you must be diligent, patient, and track what methods work. You must put in the time and care to learn about and tailor them to your particular purpose. If you prefer to dish out the bucks for traffic there are numerous fee-based systems. Pay-per-click is the most popular and can deliver highly targeted visits to your site. Although, whether you benefit or not from the visit, your money is already spent.
We are all looking for free web site traffic. Search engines are the best sources but you must constantly optimize for top indexing. There are however other sources of free traffic. Making good use of them takes a bit of patience and care.
One of growing popularity, traffic exchanges supply visitors to your site in exchange for traffic which you deliver to the network of sites. These systems allow you to accumulate credits which are then converted in to a predetermined number of viewings of your site either in the form of a link or an actual web page. The following lists some of the most popular systems.
(1) Traffic Exchanges - TrafficSwarm is owned by SixDegrees Media in Sausalito, California, and driven in large part by CEO Wayne Van Dyck, an ex-Wall Street Investment Banker. It is by and far the most well-run and beneficial traffic exchange that I have found to date. You can check it out at (http://www.trafficswarm.com/cgi-bin/swarm.cgi?224700).
Traffic exchanges work by crediting per the amount of traffic you bring to other sites on the network. This can be through your own surfing, referral traffic, or even by purchasing site visits. Most exchanges offer free and paid memberships, with paid members of course obtaining more perks and potentially more targeted traffic.
(2) Banner Exchanges - Banners are known not to have the largest click through rates but can still be of benefit. They typically make use of a 2:1 or lower visibility ratio, meaning that for every 2 times someone views a banner on your site, 1 view of your banner will be shown elsewhere on the network.
The most important aspect is to make your banner highly targeted and not general. Moreover, make sure the exchange program will target your banner topic to sites that attract visitors within your target market. Otherwise your efforts will not prove fruitful. You may have traffic but not from people interested in what you offer. Banners GoMLM is one of the more popular exchanges. I personally use (http://www.superbannertraffic.com) and have had modest success.
(3) Reciprocal Linking - Trading links with other web masters can generate traffic from both the individual site and through better search engine ranking. The later takes time and cannot be rushed. The SE has to crawl a site in order to locate the reciprocal link before the index is updated.
Above all else, you must be diligent, patient, and track what methods work. You must put in the time and care to learn about and tailor them to your particular purpose. If you prefer to dish out the bucks for traffic there are numerous fee-based systems. Pay-per-click is the most popular and can deliver highly targeted visits to your site. Although, whether you benefit or not from the visit, your money is already spent.
Secrets to Free Web-site Traffic
You have just uploaded your web-site and it looks great! You feel good about it and you're ready to make some money! There's only one problem, you need some Customers, or Traffic! There are a few ways to do this, that are free, but will take some time and work.
First you will need to set-up some link pages on you web-site. Then you will need to exchange links with other web-sites that are related to yours. For example, if you have a home business you can visit Google and type in "home business". Google will then give you a few million related sites that you can start with. You will then visit these sites exchanging links. Most sites will have a "link to us" or "Add URL" page. You will click that link and follow the instructions to submit a link back to your web-site. It is good to start with at least a hundred links or more, (no more than 50 links a page). Exchange links with the first and second pages only, then you will want to type in maybe, "work from home", "best business ideas", "home careers", "computer jobs", etc. Repeat this procedure until you have enough. Sites on the first two pages of the Google search will have the most traffic, which will increase yours.
The next thing you will want to do is write an article. Writing articles is a great way to market your web-site and increase your traffic. Write a simple article relating to your web-site topic, if you need some help, visit Google and type in the subject your looking for. At the end of your article you will create an author bio or resource box. In it include a brief description of you and your web-site and your web-site URL.This allows everyone who reads your article to learn more about you and your business. Now you will start submitting your article to many article directories by visiting Google and search for "article directories". By doing this your article will be posted all over the world for people to read, thus creating more traffic for your site.
Last, you can create your own newsletter. This is more of a long-term strategy, but one that you should start early so that you can get the effects as soon as possible. Everyone that signs-up, 20% may return to your site from the links in your newsletter. This will build over a period of time and add lots of free traffic. A valid newsletter may consist of a single article about the subject of your site, followed by information telling them how to unsubscribe or subscribe. If you don't have time to write your own article, there are many on the Internet with permission to reprint included, just remember to include the author's bio or resource box at the end. To find these articles, go to Google and type: ?????? articles reprint. Just fill in the ?????? with your website topic.
Now you will start submitting your newsletter (ezine) to many ezine directories by visiting Google and search for "ezine directories". This will help you establish links to your ezine and create more subscribers for your newsletter, thus creating another source of free traffic.
Using these highly effective ways to increase traffic to your web-site will help you market your business and reach a larger consumer base.
First you will need to set-up some link pages on you web-site. Then you will need to exchange links with other web-sites that are related to yours. For example, if you have a home business you can visit Google and type in "home business". Google will then give you a few million related sites that you can start with. You will then visit these sites exchanging links. Most sites will have a "link to us" or "Add URL" page. You will click that link and follow the instructions to submit a link back to your web-site. It is good to start with at least a hundred links or more, (no more than 50 links a page). Exchange links with the first and second pages only, then you will want to type in maybe, "work from home", "best business ideas", "home careers", "computer jobs", etc. Repeat this procedure until you have enough. Sites on the first two pages of the Google search will have the most traffic, which will increase yours.
The next thing you will want to do is write an article. Writing articles is a great way to market your web-site and increase your traffic. Write a simple article relating to your web-site topic, if you need some help, visit Google and type in the subject your looking for. At the end of your article you will create an author bio or resource box. In it include a brief description of you and your web-site and your web-site URL.This allows everyone who reads your article to learn more about you and your business. Now you will start submitting your article to many article directories by visiting Google and search for "article directories". By doing this your article will be posted all over the world for people to read, thus creating more traffic for your site.
Last, you can create your own newsletter. This is more of a long-term strategy, but one that you should start early so that you can get the effects as soon as possible. Everyone that signs-up, 20% may return to your site from the links in your newsletter. This will build over a period of time and add lots of free traffic. A valid newsletter may consist of a single article about the subject of your site, followed by information telling them how to unsubscribe or subscribe. If you don't have time to write your own article, there are many on the Internet with permission to reprint included, just remember to include the author's bio or resource box at the end. To find these articles, go to Google and type: ?????? articles reprint. Just fill in the ?????? with your website topic.
Now you will start submitting your newsletter (ezine) to many ezine directories by visiting Google and search for "ezine directories". This will help you establish links to your ezine and create more subscribers for your newsletter, thus creating another source of free traffic.
Using these highly effective ways to increase traffic to your web-site will help you market your business and reach a larger consumer base.
"AdWords + ClickBank" Breaks PROFIT Records
The latest trend in online marketig today is running Google AdWords campaigns to market ClickBank products. This article explains everything in layman style, so if you are familiar with some concept, please skip that section. Make sure you save this valuable article to refer later.
What are AdWords? Can you picture the small rectangular boxes that appear next to Google search results? If you cannot, goto Google now and make a search to find out related advertisements to that particular search in small boxes next to the search results. These are called AdWords. Goto (http://adwords.google.com) to get an idea about this, before you read the rest of this article.
What is ClickBank? It's one of the major eBook and Software companies in the market today and known to pay very high commission rates to its affiliates. With their huge catalog, it's not difficult to search a product to suit any target market, and the average profit you can make per item sold is around $10 mark. They pay you bi-weekly with a minimum payout of $10, to any country in the world. Which simply means, if you can search and recommend a product to some of your friends by email with a special link ClickBank gives you, and if only one person buys, you can get a paycheck addressed to your home. If you don't have an account with them, get one for free and browse the site to get an idea. Goto (http://zzz.clickbank.net/r/?hfahadh)
Why ClickBank and AdWords? ClickBank products are easily sellable and AdWords gives you the chance to meet a target market. Whats the difference between targeted and untargeted markets? If there are 100 click throughs to a motor parts website and if the visitors are sent in from a Humor site, the sales ratio would be much lesser compared to a visiotor stream from a Vehicle site. More related the product to the visitor is, a better sales ratio you can expect. Highly targeted market means there is a very close relationship between the user's interests and the product.
Google AdWords can give you a very cost effective way to reach highly targeted markets. Your ads have a great exposure, as they will also be shown on Google partner search engines and in many websites, while making sure that the ad will only be shown to targeted visitors. You will only pay for the clicks, not the impressions - you don't pay for showing your ad. As an example, if you pay $0.20 per visitor and if it takes 20 visitors per sale (since it's highly targeted traffic), and if you average profit is $10 per item, you spend 20 * $0.20 = $4 dollars per sale to make a $10 profit. A very good return on investment.
The results can be so much better or can be the worst, depending on how you manage the campaigns. If you have a great knowledge on how google AdWords works, optimizing techniques, how to manage your budget and how to keep the costs low while maintaining a good click through ratio (thus in turn the sales ratio).
This is a whole new business and comes with an initial investment with an operating cost while gaining a very good profit in return. The investment is really low, considering an investment for an offline business, and even the break even time is much smaller, while the profit is very good.
Your full investment is shown below.
1. Account at ClickBankFree
2. Account at AdWordsFree
3. AdWords Activation$5
4. AdWords Initial Budget$50 (Payable later)
5. A Good Book on AdWords$50 (Variable)
** NOTE: You must refer a good AdWords report / guide before spending a penny on it, since it can be extremely successful if operated properly or can be disastrous otherwise. The price can vary, but an average estimation is shown.
** AdWords Initial Budget is not payable right now and it is not a set amount. You may use AdWords after activating for $5 and may set your campaigns to any budget you wish, even for $10. We reserved $50 so you can get a decent return on investment initially, which will motivate you to carry the business on. It's payable only at the end of the month. If you did the things right, you may pay these operating costs off after you get the profits every month.
So your initial investment is, $50 for the book
and after you buy, $5 for AdWords activation
for a TOTAL of just $55 to start a BIG BUSINESS.
This isn't a get rich quick scheme or an illegal money making program, but a big business, which can be very profitable if managed successfully and can be a real waste of money if it goes wrong, as the case with any other business. But the advantage is, that the initial investment for this is really low, can expect a very good return on investment, can become an established business quickly and no great risk.
I highly recommend you to read a very good book on AdWords even before you activate the AdWords account, so you can make every penny count. There are many great books on this subject, but the best one I found is located at (http://fzgoogle.cjb.net), which is good for its price and is very informative.
In summary, the steps needed to establish this business is as follows:
1. Open an account at ClickBank (http://zzz.clickbank.net/r/?hfahadh)
2. Open an account at AdWords (http://adwords.google.com)
3. Buy a good book on AdWords (http://fzgoogle.cjb.net)
* Then you need to start advertising campaigns with Google. Your AdWords reference book should contain everything you need to know, optimization tips, etc. and you should be able to start and manage campaigns like a pro.
4. Activate the account
5. Get the paychecks
6. Pay for advertising in AdWords (operating cost)
This is all you need to do to get your business started and rolling along.
My final piece of advice is, plan all your expenses and expected minimum return on investment out. This will keep you to your budget and is the most essential to succeed as an online marketer. Spend less, less and less, BUT earn more, more and more..
Make sure you save this valuable article to refer later.
Thank You
What are AdWords? Can you picture the small rectangular boxes that appear next to Google search results? If you cannot, goto Google now and make a search to find out related advertisements to that particular search in small boxes next to the search results. These are called AdWords. Goto (http://adwords.google.com) to get an idea about this, before you read the rest of this article.
What is ClickBank? It's one of the major eBook and Software companies in the market today and known to pay very high commission rates to its affiliates. With their huge catalog, it's not difficult to search a product to suit any target market, and the average profit you can make per item sold is around $10 mark. They pay you bi-weekly with a minimum payout of $10, to any country in the world. Which simply means, if you can search and recommend a product to some of your friends by email with a special link ClickBank gives you, and if only one person buys, you can get a paycheck addressed to your home. If you don't have an account with them, get one for free and browse the site to get an idea. Goto (http://zzz.clickbank.net/r/?hfahadh)
Why ClickBank and AdWords? ClickBank products are easily sellable and AdWords gives you the chance to meet a target market. Whats the difference between targeted and untargeted markets? If there are 100 click throughs to a motor parts website and if the visitors are sent in from a Humor site, the sales ratio would be much lesser compared to a visiotor stream from a Vehicle site. More related the product to the visitor is, a better sales ratio you can expect. Highly targeted market means there is a very close relationship between the user's interests and the product.
Google AdWords can give you a very cost effective way to reach highly targeted markets. Your ads have a great exposure, as they will also be shown on Google partner search engines and in many websites, while making sure that the ad will only be shown to targeted visitors. You will only pay for the clicks, not the impressions - you don't pay for showing your ad. As an example, if you pay $0.20 per visitor and if it takes 20 visitors per sale (since it's highly targeted traffic), and if you average profit is $10 per item, you spend 20 * $0.20 = $4 dollars per sale to make a $10 profit. A very good return on investment.
The results can be so much better or can be the worst, depending on how you manage the campaigns. If you have a great knowledge on how google AdWords works, optimizing techniques, how to manage your budget and how to keep the costs low while maintaining a good click through ratio (thus in turn the sales ratio).
This is a whole new business and comes with an initial investment with an operating cost while gaining a very good profit in return. The investment is really low, considering an investment for an offline business, and even the break even time is much smaller, while the profit is very good.
Your full investment is shown below.
1. Account at ClickBankFree
2. Account at AdWordsFree
3. AdWords Activation$5
4. AdWords Initial Budget$50 (Payable later)
5. A Good Book on AdWords$50 (Variable)
** NOTE: You must refer a good AdWords report / guide before spending a penny on it, since it can be extremely successful if operated properly or can be disastrous otherwise. The price can vary, but an average estimation is shown.
** AdWords Initial Budget is not payable right now and it is not a set amount. You may use AdWords after activating for $5 and may set your campaigns to any budget you wish, even for $10. We reserved $50 so you can get a decent return on investment initially, which will motivate you to carry the business on. It's payable only at the end of the month. If you did the things right, you may pay these operating costs off after you get the profits every month.
So your initial investment is, $50 for the book
and after you buy, $5 for AdWords activation
for a TOTAL of just $55 to start a BIG BUSINESS.
This isn't a get rich quick scheme or an illegal money making program, but a big business, which can be very profitable if managed successfully and can be a real waste of money if it goes wrong, as the case with any other business. But the advantage is, that the initial investment for this is really low, can expect a very good return on investment, can become an established business quickly and no great risk.
I highly recommend you to read a very good book on AdWords even before you activate the AdWords account, so you can make every penny count. There are many great books on this subject, but the best one I found is located at (http://fzgoogle.cjb.net), which is good for its price and is very informative.
In summary, the steps needed to establish this business is as follows:
1. Open an account at ClickBank (http://zzz.clickbank.net/r/?hfahadh)
2. Open an account at AdWords (http://adwords.google.com)
3. Buy a good book on AdWords (http://fzgoogle.cjb.net)
* Then you need to start advertising campaigns with Google. Your AdWords reference book should contain everything you need to know, optimization tips, etc. and you should be able to start and manage campaigns like a pro.
4. Activate the account
5. Get the paychecks
6. Pay for advertising in AdWords (operating cost)
This is all you need to do to get your business started and rolling along.
My final piece of advice is, plan all your expenses and expected minimum return on investment out. This will keep you to your budget and is the most essential to succeed as an online marketer. Spend less, less and less, BUT earn more, more and more..
Make sure you save this valuable article to refer later.
Thank You
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