20 Handy Hints on getting a better search engine ranking within Google

The list below shows 20 handy hints we provide to assist our client's websites rank better within Google (and the other major search engines!)




1. Make sure that each page has a different title

The title of each page is very important to good search engine ranking. It should be about 60 - 70 characters long and describe the content of the page. It is not necessary to include the name of the website within the title of the page. The title is shown in search results and should therefore be used to entice visitor to click the link to your site.



2. Ensure that each page has a different and informative description

The meta-description is also important to good search engine ranking. This should be about 140 characters long, describing the contents of the page and be easy to read.



3. Don't overstuff your keywords meta tag with too many keywords

The keywords meta tag are ignored by many search engines. Use for common misspellings of words on the page.



4. Make sure that your webpages validate at the w3c website

Ensure that you include a DOCTYPE declaration.



5. Make sure that each page in your site has interesting content

This will ensure that other sites want to link to your site. The best way to get links to your site is through 'genuine' recommendations in the form of links from other related and reputable sites.



6. Don't use a splash page for your site

Splash pages may look good, but can act as a barrier to both visitors and search engines.



7. Avoid using Javascript menus which search engines aren't able to crawl

Although some menus can look great, there is a possibility that you may be preventing search engines and some visitors from accessing the pages linked from the menu.



8. Make sure you don't place valuable content in images

All your valuable content should be textual and not presented in images, Flash movies, animated gifs, etc.



9. Make sure that if your site is dynamically generated, that you are not using too many URL parameters (3 maximum)

Google will pick up page with more than 3 URL parameters, but some of those pages may end up as 'supplementary results' (these are second class results). Ensure that you don't pass session IDs (or anything that may look like a session ID) in URLs.



10. Don't use bulk search engine submission programmes or services

Although still marketed widely, bulk submission programmes are worthless. It is a much better use of time finding related and reputable sites to get links from.



11. Don't use unnecessary meta tags (e.g. author, copyright, classification etc)

These simply add to the size of your pages and don't have any beneficial effect. The most important tags for search engine ranking are title tag and the description meta tag.



12. Don't prevent search engines from visiting your site when they want to by excluding them with the robots tag

By all means, use the robots.txt file to restrict search engines from 'private' areas of your site, but make sure that you are not also preventing them from accessing your prime content as and when they want to.



13. Try not to use deprecated markup such as font tags

By using CSS you make your site more future-proof, accessible from more browsers and also (potentially) more search engine friendly.



14. Try to use CSS instead of HTML and tables for styling

By separating styling from content using CSS, you reduce the complexity of each of your website's pages and make site wide changes easier. Also, this helps increase the content to HTML ratio, thereby possibly helping with search engine ranking.



15. Reference an included JavaScript file rather than using it within your HTML

Many pages on the web are littered with JavaScript. This saves bloat and makes maintenance easier. Move all JS to a separately referenced .JS file instead.



16. Make sure that you target keywords and phrases that are likely to be used by your target visitors

Avoid using industry buzzwords if you are promoting B2C products and services.



17. Include a sitemap to provide easy access to the main pages within your site

Try to keep the number of links on each page at no more than 50 - 100. Use multiple pages if required. Structure the site map for human visitors not just search engines.



18. Make sure that you include alt-text (alternative text) for all images on your site

Alt-text are the little yellow popups that are shown when you hover a mouse over the images on your site. These will benefit visitors with disabilities as well as providing a small SEO benefit.



19. Don't get hung-up on PageRank

Page Rank is just one measure of the importance of a page, not the only one!



20. Write for human visitors not search engines

It is often very easy to try to optimise for search engines and forget that the content within your site needs to be read by humans. Make sure that pages are well structured using headings, paragraphs, bold, italics, bullet points (all using CSS). Break long pages into a number of smaller pages. About 400 - 600 characters for each page is enough.



Quick notes...

■Google focuses more on inbound links and the quality of those links than some other search engines. Read our guidelines on link building for improved search engine ranking.

■Yahoo tends to focuses more on 'on-the-page' factors

■When writing link text (anchor text), try to avoid using the 'targeted phrase' exactly. Instead, reword using variants of the 'targeted phrase'.

■Try to get links into interior pages of your site.

■Avoid getting links into your site from every page of another site (site-wide links

Use Full Links

Free Web Tools

Website Promotion/SEO Tools
Link Popularity Checker - This handy tool from MarketLeap is designed to help webmasters find out who is linking to their site. It also displays a useful benchmarking report to show where you stand in comparison to other sites of various levels of visibility.
Meta Tag Generator - Quickly generate meta tags for your web page. Meta tags allows for better indexing by robot-driven search engines and can boost your ranking in search results.
"Bookmark Us!" Script - If you don't remind people to bookmark your site, they may forget. This little script will help you retain some visitors.

Step 1. Insert the following script somewhere between HEAD>and HEADtags on your page (make the appropriate changes to the site URL and TITLE).



Step 2. Place following code where you want the "Bookmark Us" message to appear.

Bookmark Us!

Message Boards
Message boards (a.k.a. bulletin boards or forums) like the one on this site add interactivity to a website and are a great way to generate traffic. Visitors contribute to the content of your site every time they post on the board. Depending on well you design, promote, and maintain your board, it may become the most lively and highest traffic section on your site, allowing you to generate income by placing ads on it.

phpBB Bulletin Board
This site uses phpBB, a high powered, fully scalable, and customizable open-source bulletin board package. Featuring a user-friendly interface, simple administration panel, and extensive documentation, phpBB is the ideal free community solution for all web sites. You'll need a server or hosting plan that supports PHP and one of the following databases: MySQL, MS-SQL, PostgreSQL or Access/ODBC.

vBulletin Forum Software
If you going with a free bulletin board system like phpBB, you're pretty much on your own when it comes to installing the software and making sure it runs properly. If you're not a techie type and think you might need customer support, you might want to consider a commercial product like vBulletin, a powerful, scalable and fully customizable bulletin board package for your web site. Based on the PHP and MySQL, vBulletin is the ideal community solution for all medium-to-large sites.



ProBoards - If your hosting account does not come with PHP and database support, you can get a remotely-hosted board. ProBoards offers free customizable boards with many features, including your own domain (http://YOUR-NAME.proboards.com), unlimited forums, unlimited postings, and 24/7 support. So what's the catch? Your board will contain an advertising banner near the top of the page, which isn't bad considering all the features that they give you.



Ad Rotatorss

If you're planning to sell advertising space on your website, you'll probably want some type of ad rotator. An ad rotator displays a different ad every time a page is loaded. This allows you to build an inventory of ads (banners, text boxes, etc.) and display all of them (in succession) on a page without having to manually edit the html codes. Rotating ads also enhances their click-through rates since visitors don't have to stare at the same ad over and over again every time they visit a certain page on your site.

phpAdsNew - Our favorite is phpAdsNew, a free open-source ad server, with an integrated banner management interface and tracking system for gathering statistics. With phpAdsNew you can easily rotate paid banners as well as your own banners. You can even integrate banners from third-party advertising companies. phpAdsNew can handle regular banners and buttons, pop-ups, text ads, DHTML banners, flash banners, and much more. Even though, phpAdsNew is free, we strongly recommend that you donate to the phpAdsNew team to reward their effort and support their continuing work on the project.



Web Editors

Alleycode HTML Editor - Alleycode is a fast, sleek and highly productive award winning HTML editor with unique features. If you are new to HTML, Alleycode's great tutorial will walk you through your first coding steps... If you are an established coder you will find a refreshing, non-bloated infrastructure with fast and accurate delivery. Beyond HTML, Alleycode's wizardry focuses on PHP and CSS interaction for professional and easy management of your projects. Best of all, Alleycode is FREE! (the authors do accept donations if you find it useful)


PSPad - Universal freeware editor with support for multiple syntax highlighting profiles. Comes with a hex editor, CP conversion, text differences, templates, macros, spell check option, auto-completion, Code Explorer and much more. The program is pre-configured for the most popular programming languages (VB, C++, SQL, PHP, ASP, Python etc.) and you can further customize the syntax settings. PSPad includes several additional tools that are especially useful for HTML editing (compress, format code) and also integrates TopStyle Lite and TidyHTML. The program can be used as IDE for any compiler. Additional features include support for project, file browsing, custom shortcuts, built-in FTP client to edit files on the server and much more.


HTMLGate FREE - A powerful HTML editor that offers many advanced features and extended support for all modern web scripting languages. Advanced coding features with syntax support enables you to quickly and instantly create, edit and publish HTML 4, XHTML 2, JavaScript 1.2, VBScript, DHTML, CSS 2.0, PHP 5, ASP, XML, JSP, SSI, WML 1.1, HDML 3.0, SMIL, PERL, SQL and WebTV pages. Features FastEdit (WYSIWYG) and W3's HTML Tidy, which helps you to easily check and reformat your web-documents after the W3 standard.



Site Templates & Graphics:
Freewebtemplates.com has tons of free web templates, graphics, and enhancement tools for you to download and use on your site. A lot of the free stuff on this site is better than ones offered for sale by other sites.

Mass Search Engine Submission

Although we suggest that you submit your site to the major search engines manually, you may wish to to use an automatic submission tool (see Free Web Tools) or paid service to submit to the many smaller search engines and directories.

Web Launch URL Submission Service - Submit your site to top 34 search engines for FREE. There is no obligation whatsoever for this free service (however, we appreciate your linking to us if you find this service useful). If you need more exposure, we can submit your site to over 300 search engines for just $4.95.



After Submitting

After submitting your site to the search engines, check them periodically to make sure that it's listed. Your site may not appear in the search results because the crawler has not gotten to it, yet. Resubmit if you wish. Resubmitting a site that has been submitted already won't help your site get listed faster, but it won't hurt, either. If your site is listed but is poorly ranked in the search results, check its html to make sure it's properly optimized for the keywords that you are targeting. Even well-optimized, content-rich sites may not get ranked highly at first because of poor link popularity. In that case, keep promoting it the word gets around.

Speaking of link popularity, we would greatly appreciate your linking to this site if you find it useful. Just copy and paste the follow code into your html:

Website Promotion Guide - Free resource for website promotion, search engine optimization (SEO), affiliate programs, and web tools.

The link will appear as:

Website Promotion Guide - Free resource for website promotion, search engine optimization (SEO), affiliate programs, and web tools.

Manual Submission to Search Engines

Here the links to submit your site manually to many search engines:

Major Search Engines

Google URL Submission - FREE - You don't need to submit your site to Google (they prefer that you don't). Eventually, Google will find your site and index it on its own. At this time, it takes up to eight weeks or longer to get a new site listed on Google. If you need to get on Google faster, consider running an AdWords pay-per-click program.

Yahoo! URL Submission - FREE - Yahoo! will index your site in as little as 2 to 5 days.

MSN URL Submission - FREE

AOL Search URL Submission - FREE -All AOL user-submitted Web content is maintained by the Open Directory Project (http://www.dmoz.org), which is run by a staff of volunteer editors who will accept or reject sites at their discretion.

Excite.com Paid Inclusion - Charges a fee ($49.95 for one url) for guaranteed inclusion within 72 hours.


Smaller Search Engines

Listed in descending order of traffic.* Some of these SE's accept automated submissions; others require manual submissions. All submissions are FREE.

Entireweb URL Submission
Scrub the web URL Submission
What U Seek
Gimpsy
WebSquash
AeiwiSearchIt
Starting Point
intelSeek
Web World
SearchSight
SplatSearch
SearchEngine.com
NerdWorld
Qango
Buzzle
MavicaNet
TryAmerica
WWWRIOT
Walhello
Go4.it
CanLinks
TrueSearch
Info Tiger
TurnPike
Subjex
Cipinet
ClickForChoice
MixCat
WebbieWorld
SurfSafely
Amray
NetNose
Noago

* Traffic rankings change continually, so the above order may not be accurate.

How About Affordable Website promotion, website optimization

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You can develop your website in a most attractive and fashionable way. But, if it doesn't attract sufficient amount of web traffic, then the idea of floating a website will suffer a jolt. That's why we suggest you to try our magnificent website promotion & website optimization service now. We assure you guaranteed indexing, increase website traffic and Top 10 rankings through our website optimization, website promotion services. Our focused and customized approach will make your website more search-engine friendly.

How We Work & Get Results for You:

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Identifying and solving your site’s search engine-related problems
Researching and creating the best possible keyword phrase selections for your site
Creating keyword phrase positioning (page one listings on major engines)
Implementing strategies to make your site search engine & visitor friendly
Optimizing, promoting, and maintaining your entire site for higher ranking
Completing manual submissions of your site to major search engines and directories
High quality search engine copywriting services for your website for higher ROI
Reporting significant changes in your listing positions on a regular basis
Re-optimizing and promoting your website at regular intervals
For more information on our website promotion & website optimisation service, Read More.



Talk is Cheap; Just Show Me Results !

We can show live proof to substantiate our claim of delivering hundreds of Top 10 rankings for our clients in major search engines and directories thanks to our terrific website promotion & website optimization service.

We guarantee that you will see the same fantastic results when it comes to optimize your site in the search engine rankings. Read some more recent Success Stories from our esteemed clients who have hired our Online Promotion & Optimization Services and are ready to refer our website promotion & website optimisation service to more and more people. Promoting websites since 1998.

Website Promotion - Increase Your Site Traffic.

You have created a brilliant website and now it's time to get some traffic. This small five step guide can give you some help on how to succeed with website promotion.
1. Submit your site to search engines.
2. Submit your site to different directories.
3. Submit your site to pay-per-click search engines
4. Exchange links with other sites.
5. Join a traffic exchange program.

1. Submit your site to search engines.

This is a "must do". Before you submit your site to the engines make sure that your site is search engine optimized. After that, consider submitting your site to search engines for free, using our automatic service, or do it by hand.

.2. Submit your site to different directories.

Submitting your site to directories does not only give you more hits, it also increases your link popularity. The number of web pages linking to your site is considered an important factor by many search engines to achieve a high ranking. A link from an important site such as Yahoo is given more weight than any other link.


Submitting to directories are not as easy as submitting to search engines. You have to make sure that there are no dead links or "under construction pages" on your site. They do not accept such sites. Read more about how to add your site on their information pages below.

Yahoo
OpenDirectory
InCrawler

Back To Top

3. Submit your site to pay-per-click-search engines.

If you are in a hurry to get your site noticed, or if you have money to spend on advertising, pay-per-click search engines offers a perfect solution.
You pick the keywords suitable for your site, the ones you need to attract the right type of visitors to your site. Then you set a rate that you are willing to pay for each click on the keywords that you have selected. The search results are ordered after the highest bid on the searched keyword and as an advertiser you only need to pay if the searcher clicks on your link. This way, you only pay for the visitors that you actually receive.

There are dozens of pay-per-click search engines on the Internet and some can bring you a lot of traffic and some will probably not be that good. The pay-per-click search engine with most searches is without question Yahoo! Search Marketing. They provide search results at several major search engines including Yahoo!, Ebay, Alltheweb, Infospace, AltaVista, and many others.

Other major pay-per-click search engines:

4. Exchange links with other sites.
As mentioned before, link popularity is considered an important factor by many search engines to achieve a high ranking ,so you would want your link on as many other sites as possible. Links from sites related to yours are also given more weight by the search engines so you should try to get your link on such sites.

People move from one site to another through links. A well placed link on a site that attracts the same visitors as yours can be a great traffic generator. If you want to find sites to exchange links with, check out who's linking to your competitors and try to exchange links with them. Keep in mind that a link exchange should be beneficial for both parts.

5. Join a traffic exchange program.

Traffic exchanges gives you an opportunity to advertise for free on other sites. There are many different types of traffic exchanges such as banner, text link, exit, popunder and popup exchanges.

When selecting a traffic exchange make sure that they offer extensive fraud control and targeted categories otherwise it will most likely just end up as a waste of your time. Fraud control is important cause sometimes members of the exchanges are using automated bots to receive free traffic from other members in the exchange. Meaning that you will send them real visitors and they will send you robot visits. Targeted categories is a must, and the more targeted, the better, cause these are the visitors that are most likely to be interested in your website.